As we kick off a new year and marketing strategy at Element Three, one of our primary aims is to increase our quantity and frequency of blogging.
"Why?" you ask. Well there are several reasons for our enthusiasm around blogging; I've selected just a few here to help businesses who are looking at blogging or in the midst of doing it. There's proof positive that it works and gets real results for businesses that make it happen.
Let's start with a few cold, hard number-type facts:
Companies that blog 15 or more times per month get 5x more traffic than companies that don't blog.
Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads.
B2B Companies that blog only 1-2x/month generate 70% more leads than those who don't blog at all.
The average company with 100 or more total blog articles is more liekly to experience continued lead growth.
Companies with over 200 blog articles have greater than 5x the leads than those with 10 or fewer.
For this year, it is projected that 128 million people in the US will be blog readers.
And for good measure, here is rationale on the "water cooler" or "buzz" side to the blog:
Many people are afraid to speak; if you do it for them via blog articles, they will be listening.
Self-expression is the new entertainment. Blogs get people talking.
Blogging gives your company a dynamic personality and voice, which attracts more traffic than a static website.
Blogs attract repeat visitors who continue to come back to the website for fresh content.
What's stopping you from blogging? Absolutely nothing. You've got ten good reasons to start. Now.
hubspot.com - Marketing Benchmarks from 7000 Businesses