INBOUND MARKETING & BRANDING BLOG

Tactical Thursday: Science and Story with Airstream (Part 2)

by Dustin Clark

Dustin-Clark-Airstream-Science

Dustin Clark talks about how we're using data from the Build Your Own Touring Coach tool to inform our marketing decisions. 

Learn about the results of Science and Story coming together in this digital marketing campaign for Airstream.

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Tactical Thursday: Science and Story with Airstream (Part 1)

by Dustin Clark

 

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Digital Strategy Lead Dustin Clark  shares an example of how Science and Story come together to develop marketing strategies for our clients.

Hear him describe a touring coach tool we created for Airstream in Part 1 of 2 in today's edition of Tactical Thursday.

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Tactical Thursday: Science and Story with Airstream

by Drew Hill

Drew-Hill-Airstream-Video

Senior art director Drew Hill shares an example of how Science and Story can come together in a marketing campaign.

Hear him describe a winter campaign we did for Airstream in today's edition of Tactical Thursday.

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Tactical Thursday: The Intersection of Science & Story

by Tiffany Sauder

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Tiffany Sauder talks about the intersection of telling compelling stories and taking advantage of marketing technologies in today's edition of Tactical Thursday.

Learn how we'll explore this theme at our Go Inbound Marketing 2015 conference here in Indianapolis.

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Tactical Thursday: Brand Relevance (Telling Bold Stories)

by Ben Wachtel

Ben-Wachtel-Sniffing-Soap

Ben Wachtel talks about brand relevance in today's edition of Tactical Thursday.

Hear him describe the power of bold stories -- about soap.

 

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Tactical Thursday: Disruptive Direct Mail

by Bob Ewing

Bob-Ewing-Disruptive-Direct-Mail

Most direct mail ends up in the trash, but some disruptive pieces can break through the BOGO clutter.

Art director Bob Ewing describes a disruptive direct mail campaign that was carefully crafted to grab people's attention.

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Tactical Thursday: Advertising has Evolved

by Aaron Harrison

Aaron-Harrison

Aaron Harrison talks about the evolution of advertising in today's edition of Tactical Thursday.

Hear how advertisers are using analytics to meet their audiences where they are online and create multichannel campaigns that reach the right people.

 

 

 

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Tactical Thursday: How to Execute Your Influencer Marketing Strategy

by Dustin Clark

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Dustin Clark describes how to execute a strategy in the final installment of this Tactical Thursday video series.

Learn the four rules of influencer engagement and get some helpful tips in engaging experts in your industry.

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Tactical Thursday: How to Find Specific Marketing Influencers

by Dustin Clark

Dustin-Clark-Influencers

Dustin Clark talks about how to find marketing influencers that are specific to your target audience in today's edition of Tactical Thursday.

Learn how to use search, social media and specialized tools to identify the best influencers to target in your marketing campaign.

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Tactical Thursday: How to Identify Marketing Influencers

by Dustin Clark

Dustin-TT-Influencers-300x226Dustin Clark talks about the best ways to identify potential influencers in today's edition of Tactical Thursday

Learn about the three main types of influencers, along with what to consider when searching for influencers to use in your marketing efforts.

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Tactical Thursday: Getting Your Marketing Ideas

by Tiffany Sauder

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Tiffany Sauder talks about how to generate great marketing ideas in today's edition of Tactical Thursday.

Learn one of the best ways to get some fresh ideas as you work on developing your 2015 plan.

 

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Tactical Thursday: Creating Your 2015 Marketing Budget

by Tiffany Sauder

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Tiffany Sauder talks about how much money you should spend on your marketing in today's edition of Tactical Thursday.

Learn some major considerations for your 2015 marketing budget.

 

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Tactical Thursday: How to Make a Marketing Plan for 2015

by Tiffany Sauder

Tiffany-Sauder

Tiffany Sauder talks about how to make a marketing plan for 2015 in today's edition of Tactical Thursday.

Learn the four areas that can give you a jumpstart in your planning.

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Tactical Thursday: Sharing Failures

by Tiffany Sauder

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Tiffany Sauder talks about taking on the challenge of creating more trust and authenticity in the marketplace for 2015.

She encourages other business owners and marketers to be honest in sharing their failures in today's edition of Tactical Thursday.

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Tactical Thursday: Developing Your Creative Process

by Bob Ewing

Bob-Ewing

Bob Ewing talks about his personal creative process in today's edition of Tactical Thursday.

Watch Bob's process for a lettering project that welcomed visitors to an Element Three studio tour.

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Tactical Thursday: Understanding Your Competitive Landscape

by Tiffany Sauder

Tiffany-Sauder-Landscape

Tiffany Sauder talks about how crucial it is to really understand your competitive environment when you're creating your marketing strategy.

Learn how you should be thinking about your competition.

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Tactical Thursday: Improving Your Lead Quality

by Trent Wood

Trent Wood talks about lead quality in today's edition of Tactical Thursday

Learn how to determine whether your leads are good and improve the quality of your leads.

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Tactical Thursday: Can I Just Do Inbound Marketing?

by Tiffany Sauder

Tiffany-Sauder

Tiffany Sauder shares her thoughts on whether inbound marketing can work on its own as we resume our Tactical Thursday video series.

Hear why you need to take Owned Media, Earned Media and Traditional Media into account in your marketing strategy.

 

 

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Tactical Thursday: Influencer Marketing

by Trent Wood

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Trent Wood talks about influencer marketing in today's edition of Tactical Thursday. 

Hear his take on why it's crucial to communicate with decision makers sooner rather than later.

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Tactical Thursday: Brands in the Zero Moment of Truth

by Kyler Mason

kyler-masonKyler Mason talks about the purchase cycle and the moments of truth in today's Tactical Thursday video.

Learn about the importance of the Zero Moment of Truth in converting your customers.

 

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Tactical Thursday: Find Your Marketing Momentum

by Tiffany Sauder

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Element Three President Tiffany Sauder talks about the importance of marketing momentum in today's edition of Tactical Thursday.

Hear her thoughts on the value of capturing momentum in the marketplace.

 

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Tactical Thursday: Email Interrupted

by Ben Wachtel

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Content Strategist Derek Smith describes the art of email segmentation in today's .... wait, what on earth is Ben Wachtel doing?

 

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Tactical Thursday: The 3 Key Components of an RFP

by Tiffany Sauder

Tiffany-SauderElement Three President Tiffany Sauder talks about the three elements of an RFP in today's Tactical Thursday video.

Hear her perspective on the request for proposal process and how companies can best work with agencies in tackling their business problems.

 

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Tactical Thursday: The Pitfalls of Inbound Marketing

by Tiffany Sauder

Tiffany_Sauder_thumbElement Three President Tiffany Sauder discusses some of the pitfalls of inbound marketing in today's Tactical Thursday video.

Learn about some of the hurdles that you'll need to get past when you start doing inbound.

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Tactical Thursday: The Sociology of Social Media

by Ben Wachtel

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Social Media Manager Ben Wachtel discusses how people relate to each other on social networks in today's Tactical Thursday video.

Learn how to apply the latest research on Facebook and Twitter to your marketing strategy.

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Tactical Thursday: Implementing 301 Redirects

by Kyler Mason

301-redirectDigital Strategist Kyler Mason talks about URL redirects in today's edition of Tactical Thursday.

Learn how 301 redirects can make or break the success of your new website.



 

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Tactical Thursday: Content and Design Collaboration

by Jenny Tod

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Copywriter Thomas Wachtel and Design Lead Jenny Tod provide some tips on content and design collaboration in today's Tactical Thursday video.

Learn how to get your creatives working in harmony toward the same goal.

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Tactical Thursday: Form and Content Alignment

by Bethany Shepard

Bethany_Shepard-2Brand researcher Bethany Shepard describes what can happen when there's an imbalance between form and content. 

Learn about the importance of form and content alignment when it comes to brand communication.

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Tactical Thursday: How to Create a Brand People Actually Care About

by Ben Wachtel

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Ben and Thomas Wachtel discuss what makes for a winning brand in today's Tactical Thursday video.

Learn about the six characteristics of a winning brand: Authentic, Consistent, Persistent, Relatable, Appropriate and Unique.

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Tactical Thursday: Developing a Communication Methodology

by Karen Seketa

KarenSeketaKaren Seketa discusses Element Three's new communication methodology in today's Tactical Thursday video.

Learn how Element Three has improved its internal communications through strategic planning and regular meetings at the leadership and departmental levels.

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Tactical Thursday: The Challenges of Launching a New Brand

by Thomas Wachtel

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Today in Tactical Thursday, Ben and Thomas Wachtel discuss the challenges of launching a new brand.

Learn some tips on how to use content to communicate your brand's personality to the marketplace. Part of their discussion involves five different uses of social media.

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Tactical Thursday: Connecting Your CRM and Marketing Platform

by Brett Schwab

BrettSchwabStrategy Lead Brett Schwab discusses connecting your Customer Relationship Management (CRM) with your marketing platform.

Learn about the business impacts of this connection in today's Tactical Thursday video.

 

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Tactical Thursday: Core Values Matter

by Ceverly Strand

core-valuesCore values are behavioral characteristics that define your organization.

In today's Tactical Thursday video, Design Team Lead Ceverly Strand describes the significance of core values, how to identify and define them for your organization and how to rate yourself against the values of your company.

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Tactical Thursday: The Case for Hiring a Marketing Agency

by Tiffany Sauder

Tiffany_CircleExecutives often ask us why hiring an inbound marketing agency is better than just hiring an in-house marketer.

In today's Tactical Thursday video, I explain why it's important for you to understand the impact of this decision on your organization.

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Tactical Thursday: How Much Does a Website Cost?

by Tiffany Sauder

Tiffany_CircleProspects often ask us how much a website costs. In today's Tactical Thursday video, I discuss the cost drivers in web development and give some ranges for what new websites can cost.

 

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Tactical Thursday: How to Handle Sales Leads (Part 2)

by Jeremy King

JeremyKingJeremy King concludes a two-part series on what to do with an inbound sales lead in today's edition of Tactical Thursday.

Learn how to start the dialogue with people who have shown an interest in your organization, as well as what your goals should be in that initial interaction.

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Tactical Thursday: How to Handle Sales Leads (Part 1)

by Jeremy King

JeremyKingIn today's edition of Tactical Thursday, Business Development Director Jeremy King discusses three options that salespeople can take when they get a promising sales lead from marketing.

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Tactical Thursday: Brand Alignment

by Tiffany Sauder

Tiffany_CircleBrand alignment involves making sure your marketing communications match your perceptions of your brand and what your audience wants from your brand. 

In today's Tactical Thursday video, Element Three President Tiffany Sauder discusses how to make sure your brand is properly aligned. 

 

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Tactical Thursday: Social Reach

by Ben Wachtel

Ben_WebAre you using the right metrics to evaluate your social media campaigns?

In today's Tactical Thursday video, Social Media Manager Ben Wachtel describes why social media is about engaging the right followers, not just amassing the most followers.

Learn how to consider the buyer journey when it comes to your social media strategy.

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Tactical Thursday: Decommoditize Your Brand

by Tiffany Sauder

Tiffany_CircleIn today's Tactical Thursday video, Element Three President Tiffany Sauder discusses how to decommoditize your brand.

How you can amaze customers in the way you deliver your products or services?

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Tactical Thursday: Communicating Customer Benefits

by Tiffany Sauder

Tiffany_CircleIn today's Tactical Thursday video, Element Three President Tiffany Sauder describes how some companies focus their content on their processes and product names rather than how their products will benefit customers.

 

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Tactical Thursday: Conducting Audience Research

by Tiffany Sauder

 Tiffany_CircleElement Three President Tiffany Sauder explains how to get feedback from the marketplace in today's Tactical Thursday video.

Learn how to ask your customers and partners the right questions in order to understand how your brand is being perceived.

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Tactical Thursday: Mapping Your Marketing Plan

by Tiffany Sauder

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Element Three President Tiffany Sauder describes how to align marketing and sales in today's Tactical Thursday video. 

Specifically, she discusses how to map your marketing plan to the perspective of sales.
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Tactical Thursday: First Steps for Creating a New Website

by Mike Kopack

MikeKopack In this edition of Element Three's Tactical Thursday video series, Web Developer Mike Kopack discusses the importance of User Requirements and System Requirements documents in website planning. 

Learn how thinking about user experience and your overall business objectives early in the process can make for a much better web development process.

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Tactical Thursday: Great Content Finds its Audience

by Trent Wood

TrentWood

Element Three Strategy Team Lead Trent Wood emphasizes the importance placed on quality of content in today's edition of the Tactical Thursday video series.

If the content doesn’t share itself, it’s probably not good enough.

  


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Tactical Thursday: Represent Your Brand in Difficult Situations

by Tiffany Sauder

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Element Three President Tiffany Sauder describes how to deal with a difficult client situation in today's edition of the Tactical Thursday video series.

Learn the best way to represent your brand when you encounter a crisis situation or client problem.


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Tactical Thursday: How to Set your 2014 Marketing Budgets

by Tiffany Sauder

In this edition of Element Three's Tactical Thursday video series, President Tiffany Sauder discusses how to plan your 2014 marketing budgets. Tiffany_Circle

Learn how to set and manage your objectives through planning and analysis as Tiffany explains how to use planning numbers and "actuals" to track your progess over the course of the year.

 

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Tactical Thursday: The Impact of Blogging on Business

by Tiffany Sauder

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In this third edition of Element Three's Tactical Thursday video series, President Tiffany Sauder talks about the impact of blogging, using Element Three as a case study.

Learn about the correlation between increased blogging and increased website traffic, as well as how you can create a blogging calendar that helps you coordinate your content production.



 

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Tactical Thursday: Comparing the Inbound and Outbound Sales Funnels

by Tiffany Sauder

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In the second edition of Element Three's Tactical Thursday video blog, President Tiffany Sauder discusses the differences between the inbound and outbound marketing funnels.

Learn about how the two funnels are typically different in the balance of lead quantity vs. lead quality.

 

 

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Tactical Thursday: How to Align your Marketing Team Goals

by Tiffany Sauder

In this first edition of Element Three's Tactical Thursday video blog, President Tiffany Sauder explains how to align your marketing efforts.

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Learn how to get your marketing teams working toward a shared vision with coordinated scorecards and metrics.



 

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